GAURAV GUPTA
Couture
V
outur
True to its future primitive aesthetic, the brand has been on the forefront of using cutting edge technologies to create couture; Gaurav Gupta is the only Indian brand to evercollaborate with tech giant IBM to create a first-of-its-kind, artificial intelligence-inspired sari-gown. The designer has been consistently working with The Elephant Family along with Prince Charles to support them in their efforts towards animal welfare and protection. Discover the stories behind the brand’s collections, exclusively on Stories.
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the brand
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COLLECTIONS
At Paris Fashion Week, Gaurav Gupta unveiled three mesmerizing collections that transported audiences into realms of cosmic wonder and spiritual awakening.
"Shunya," the first collection, delved into the concept of zero, representing the infinite potential and origin point of all existence.
"Hiranyagarbh" took inspiration from the ancient Indian concept of the universe's womb.
"Aarohanam" captivated audiences with its exploration of the spirit's ascension from darkness to light. Drawing from Sanskrit philosophy, this collection juxtaposed elements of shadow and illumination, symbolizing the journey towards enlightenment.
DELVING INTO
fantasy
COLOUR
STORY
Colour is everything. Gaurav Gupta has come to know and play with that. Not every person sees colour the same and that is what makes it unique and lends a personna and charm to a colour, a memory of its own.
the colours
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