FUTURE
PRIMITIVE
Gaurav Gupta (GG): This distinctive aesthetic has evolved over the years through a combination of my personal experiences, creative influences, and a deep passion for pushing the boundaries of fashion. I am grateful for my experience at Central Saint Martins, where I learnt how to truly express myself through art. In over 18 years I have carved the world of Gaurav Gupta that is Indian at its core and boundless in its form. We’ve honed the use of traditional textiles, and ancient Indian embroideries like zardozi, aari, nakshi, and dabka to invent and reinvent our future primitive aesthetic.
TRY
THE FILTER
Listen to the candid podcast between the editor, Jenaya and Gaurav where they discuss some 'firsts', swap notes on personal style and share a few anecdotes
From red carpet affairs to star-studded events, join us as we spotlight the captivating moments when celebrities and style icons have been spotted in GG.
Behind the scenes of Gaurav Gupta's atelier, where couture come to life. Unveiling the artistry and dedication that define every piece created in the studio. From sketches to fittings, witness the journey.